Behavioural Design

This course focuses on communication and content creation with the aim of influencing individuals’ behavior through design principles and visual tools. It explores behavioral psychological mechanisms that can motivate users toward desired actions. The course emphasizes anchoring behavioral design and technology in the needs and preferences of target groups while addressing ethical and sustainable considerations. Additionally, it focuses on change processes and their implementation.

The student will have:
• knowledge of user understanding, including needs, preferences, and psychological behavior triggers that motivate actions
• knowledge of principles of behavioral design and their application in communicating organizational values and messages
• understanding about and can and reflect on ethical considerations in the development and implementation of behavioral design strategies and change processes The student will be able to:
• apply visual and functional elements that support behavior change
• evaluate behavioral design solutions in practical and theoretical problem contexts within behavioral design
• communicate the design and conceptualization of behavioral design solutions through graphic and interactive design, with a focus on sustainability and social responsibility The student will be able to:
• manage complex and development-oriented situations related to facilitating change processes through service and experience design
• independently engage in professional and interdisciplinary collaboration with a professional approach to behavioral design
• identify their own learning needs and structure their learning within the field of behavioral design