Sales in practice, off & online (Roskilde – English)

Sales is one of the most important disciplines in order for you to achieve success in your business. The salesperson must have the right skills and competences to create the right solutions for the customers – and by doing that create good relationships with the customers. This applies to Personal Selling, Social selling and Web.
The purpose of this elective is to train you in optimizing the return on your sales efforts by providing you with the practical tools and sales techniques that will help you create success as a salesperson. Even if you don't want to use sales in a professional job, you often need to sell messages to others. This applies, for example, at exams, at job interviews or when you communicate with others on a daily basic.
Make your own Website in WordPress (WP).
Each student pays themselves approximately 200 DKK to gain a domain name and hosting.

The student will have:
• Knowledge of how to run a sales organization
• Understanding about the changing role of Personal Selling
• Knowledge about how to write on the internet (Guidelines on how to do that)
• Knowledge about graphic Design Essentials (Design, Fonts, Composition)
• Knowledge about SoMe: Social selling online (hands on, how to do it in practice)
• Understanding of Websites: How to make your own Website in WP (hands on) The student will be able to:
• Assess and apply relevant theory about sales Management and different kinds of leadership
• Assess and apply relevant theory about sales psychology, sales training, value proposition, sales pitch
• Be challenged and trained in cross border selling
• Apply relevant theory about SoMe: How to write Organic post online
• Apply relevant theory about SoMe: How to make Paid ads online
• Apply relevant theory about Website: How to make your own website in WP(WordPress) The student will be able to:
• Identify which kind of work a sales department do
• Identify what is required of a key account salesperson
• Prepare for before doing cross border sales
• Create SoMe pages: Make your own FB, company site
• Create SoMe posts and ads: Make your own organic post + paid ads online)
• Create Websites: Make your own website and personal branding online.