Strategic Video and Podcast Marketing

Imagine transforming your boldest ideas into captivating stories that resonate across screens and speakers.

The Strategic Video and Podcast marketing course is your gateway to mastering the art of crafting compelling narratives that captivate audiences, whether they are watching, listening, or interacting.

The ability to create compelling video and podcast content is a crucial skill for any business professional. Whether you are aiming to build your personal brand, enhance corporate communication, or develop innovative marketing and experiential strategies, mastering these mediums can set you apart in a competitive job market. This elective is designed to equip you with the tools and techniques to excel in this dynamic field.

This course dives into multiple marketing disciplines, such as inbound, outbound, storytelling, video, podcast, and experiential campaigns that transcend traditional formats. You will explore how to craft memorable, interactive encounters with audiences across various digital and physical touchpoints.

Through the elective, you will learn how to plan and produce content, blending the theory of transmedia and cross-platform storytelling with practical skills in video production and podcast creation. Too many companies are posting content without a plan or purpose – with this course, you will help marry creativity with strategy.

The student will have:
• Knowledge on how to apply storytelling to capture an audience's attention in a noisy marketplace
• Insight into the role of video content, podcasts, and digital media in creating experiences
• Knowledge of trends in consumer behavior related to media and experience consumption, particularly across digital platforms The student will be able to:
• Design and implement content campaign on a strategic and operational level
• Produce brand activation strategies, including social media, video production and podcast creation, in connection with storytelling and experiential promotion
• Apply key marketing theories and models in the context of brand activation strategies The student will be able to:
• Analyze competitive landscapes and consumer preferences to inform strategic brand activation decisions
• Integrate video and podcast content into coherent strategies
• Critically evaluate the platform and media potential of brand activation solutions

Elective courses must total 20 ECTS credits of the total ECTS credits of the programme. It is possible to choose between 10 elective courses, which are described in detail in the following

The programme offers the opportunity to choose one elective course of 10 ECTS credits and two elective courses of 5 ECTS credits during the 4th semester

The selection of elective courses takes place by students consulting this elective course catalogue. Afterwards, students submit their preferred electives in a form sent out by the study administration. Students will receive this form via email.
Each student must indicate two preferences for 10 ECTS courses and three preferences for 5 ECTS courses. The student must choose the elective courses sometime in November. Students who have not submitted the form with their choices before the deadline will automatically be assigned elective courses
NOTE! It is not a first-come, first-served system; the allocation of elective courses will only begin after the deadline for submitting the form

If the number of students who wish to take a course exceeds the maximum enrolment for the course, the study administration will allocate the spots. Every effort will be made to ensure that students receive their 1st or 2nd choice whenever possible.
The program's Coordinator can be contacted for questions regarding course selection or the selection process: mije@zealand.dk
Most elective courses are taught in English as they include international exchange students. Therefore, some of the following course descriptions are in English. Three courses are offered in Danish, and their descriptions are provided in Danish